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RESUME

Project manager and marketing communication strategist skilled at managing content and leading creative teams on multiple high-level assignments in deadline-driven environments.
SKILLS

Content development – writing and editing content in the form of platform-specific social media

posts, websites, blogs, newsletters and promotional email campaigns.

Content distribution – sharing content using available content management systems and

marketing automation software, including Hubspot, Constant Contact, Salesforce and Curata.

Social media management – developing strategies and managing social media accounts

(Twitter, Facebook, LinkedIn, Instagram, YouTube), including scheduling and posting both paid

and organic messages, and reporting on analytics.

Sales support – finding and nurturing sales leads via email using Sales Navigator, LinkedIn's sales

management tool.

Website management and production – managing websites from planning to launch,

overseeing brand strategies and executing ongoing content updates via content

management systems.

 

WORK HISTORY

Digital Marketing Specialist, Balluff Inc., Sept. 2021 to Sept. 2025

Collaborated with regional marketing teams to drive brand awareness, generate online traffic, and support lead generation through strategic content, social media, and marketing automation.

Responsibilities:

  • Developed and managed content across digital platforms to enhance brand visibility and lead generation.

  • Executed targeted lead scoring and distribution programs tailored to U.S. sales groups.

  • Managed, edited and published weekly Automation Insights blog.

  • Supported customer retention through newsletters, distributor outreach, and industry-specific campaigns.

  • Analyzed and reported on digital campaign performance using media and analytics tools.

  • Coordinated with colleagues in Canada, Mexico, and Brazil to implement marketing automation strategies.

  • Updated website content and manage SEO/PPC campaigns.

  • Collaborate with global teams and internal departments to enhance digital assets.

Freelance Project Manager, Editor, 2017-Present

Providing project management and publishing services including writing and editing. Clients:​

  • Ethicon, Inc.

  • MEDInnovate

  • Hyde Park Publishing Services​

  • Indian Hill Middle School

  • Shattles Communications

  • The Marketing Pack

Associate Director, Content, Northlich/Forza Marketing

Serve as managing editor for agency’s largest, most-profitable client, LoyaltyOne,  and its thought-leadership publication, COLLOQUY, on the principals and practices of loyalty marketing.

​

COLLOQUY’s audience includes more than 50,000 high-level marketing executives. In addition to creating daily content for the COLLOQUY website, in 2016, I produced 50 weekly email newsletters, four 36-page magazines, several research reports and presentation decks for six webcasts. 

  • Supervise the day-to day operations of the publications and lead weekly client status and editorial meetings, offering story and research ideas.

  • Manage the editorial calendar, content development, digital and print production, distribution, budget and promotion.

  • Source, direct, oversee writers, designers and technical support.

  • Lead client marketing partner program including identifying partnership opportunities, negotiating contracts and fulfilling obligations, such as ghost writing, advertising and email campaigns and hosting webcasts.

  • Liaison between client and agency on the production of presentations and special projects, such as sales collateral and content from subject matter experts used for reports, blogs and webinars.

  • Maintain comprehensive knowledge
    of client’s business to anticipate marketing opportunities and participate in planning and strategy sessions for initiatives including marketing, editorial brainstorming and cross-departmental planning.

Freelance

Provide publishing services including writing, copyediting, proofreading and indexing. 

Publications:

  • Trade and text books

  • Ancillaries

  • Test banks

  • Study/video discussion aids

  • User guides

  • Blogs

  • Newsletters

  • Websites

Clients:

  • Hyde Park Publishing Services

  • Catalyst Direct

  • Elsevier/Anderson Publishing

  • Pearson Education

  • Custom Editorial Publishing

  • Cengage Learning

  • McGraw-Hill Education

  • Houghton Mifflin Harcourt

  • SAGE Publications

Account Manager and Copywriter, Frequency Marketing, Inc.

Serve primarily as liaison between multimillion dollar hotel client, Sheraton Corporation, and agency’s 75-person customer-service department including correspondence, telemarketing and customer reward fulfillment.

Responsibilities:

​

  • Supervise the day-to day operations of the publications and lead weekly client status
    and editorial meetings, offering story and research ideas.

  • Manage the editorial calendar, content development, digital and print production, distribution, budget and promotion.

  • Source, direct, oversee writers, designers
    and technical support.

  • Lead client marketing partner program including identifying partnership opportunities, negotiating contracts and fulfilling obligations, such as ghost writing, advertising and email campaigns and
    hosting webcasts.

Other clients:

​

  • Cracker Barrel Old Country Stores

  • Eddie Bauer

  • Buick Motor Co.

  • Prudential Insurance Co.

  • Verizon (NYNEX)

  • Bank One

  • AT&T Global Information Solutions (NCR)

EDUCATION, TRAINING, AFFILIATIONS

  • Bachelor of Arts, Communication, University of Cincinnati

  • Franklin Time Management Seminar

  • Zenger-Milles Management Skills Training

  • Creating Thinking Seminar

  • Organizational Communications Training

  • American Society for Indexing

  • Direct Marketing Association

  • Public Relations Society of America

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